Scenario of TVCs on Mobile Banking Brands, December 2017.

TVCs duration of the five Mobile Banking BrandsIn December 2017, Mobile Banking Brands have been telecast more than 1100 minutes of TVCs in 12 Channels. Rocket has telecast more than 800 minutes of TVCs where its close competitor bKash telecast almost 40 minutes of TVCs. The rest of the three brands are- Rupali Bank Sure Cash with more than 150 minutes, Tap n Pay more than 50 minutes, FSIBL Sure with above 40 minutes of TVCs. All of the TVCs are mostly telecast during regular program hours and secondly in news hours.

 

Scenario of RDCs on Mobile Banking Brands, December 2017.

RDCs Duration of bkash Mobile Banking AdsIn December, more than 250 minutes of RDCs have been aired in 4 Radio Stations. But only 1 Brand which is bKash endorsed its products and services on radio with more than 250 minutes of ads. Surprisingly, no other brand of mobile banking has aired any RDCs in any radio stations.

 

Scenario of Print Ads on Mobile Banking Brands, December 2017.

Print Ads total Col*Inch of the Brands.


In December 2017, Mobile Banking Brands have been published total 702 column-inches of print media ads in 24 newspapers. Among 7 brands, Rocket Mobile Banking is at the top among brands, with more than 400 column-inches of ads. Bkash published above 80 column-inches of ads with the second position. Besides, nearest advertiser Tap n Pay published over 70 column-inches of ads with the third position. The other four brands, First Pay Surecash, Upay, Fsibl School Mobile banking (Sohoj) & Surecash published over 100 col*inchs of ads combined.