TVC Duration of Top Five Unilever Brands During Eid-ul-Fitr, 2018

What The

Unilever Bangladesh Limited, the top manufacturing company in Bangladesh, was at the top in endorsing their products on screen during seven days of Eid-ul-Fitr. The company telecast almost 7900 minutes of commercial to promote 18 of its brands. The company consumed almost 21% of the total TVC duration at the time. Among its brands, Fair & Lovely was at the top with a TVC duration of more than 1600 minutes. Sunsilk Shampoo secured the second position with more than 1100 minutes of commercials. Lifebuoy is just behind Sunsilk with the TVC duration of over 1000 minutes. Lux Soap and Clear Shampoo telecast 700 and 600 minutes of commercials respectively and placed themselves at the bottom of the list.