Top Five TVC Product Types with Top Two Products in January 2017

Top Five Product Categories with Top Two ProductsIn January 2017, the top five TVC products are- Cosmetics and Toiletries with more than 77,300 minutes, Ready Food with more than 24,000 minutes, Telecommunication with more than 23,500 minutes, Electric and Electronics with just below 18,000 minutes, and Consumer Products with almost 17,000 minutes. Bathing soaps and skin creams are the top two products have covered more than 50% of Cosmetics and Toiletries TVC category. Noodles and Chips are the top two products of Ready Food category. TVCs of these two categories have covered more than 60 % TVCs under Ready Food category. With more than 95% of TVCs, Grameenphone and Banglalink sit on top in the Telecommunication category. In January, refrigerator and television are the two highest telecasted product covering 75% of Electric and Electronics product category. Detergent powder and toilet cleaner have covered more than 78% of Consumer Products TVCs for the month of January. Except Ready Food items, all of the product types are mostly telecasted during news programs. Only Noodles and Chips are telecasted in between the Film and Drama programs.