Print Media Advertisement Scenario During Ramadan, 2017

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In Ramadan, more than 400,000 column-inches of advertisements have been published in 68 newspapers and magazines. Unilever is at the top, among companies, with more than 10,000 column-inches of advertisements. Among 83 categories, services related to banks were advertised most at the time. Total 68 banks published around 60,000 column-inches of advertisements, which is around 15% of the total industry. AB Bank was at the top among these banks with almost 5000 column-inches of advertisements. Among mobile phone operators, Banglalink was at the top with more than 2800 column-inches of advertisements. Grameenphone and Robi were behind Banglalink with almost 2300 and 2100 column-inches of advertisements respectively. Like previous months, Prothom Alo was the top choice for businesses, as the daily published more than 36,000 column-inches of advertisements during Ramadan.