A Summary on Print Media Advertisement of Motorbikes

Total seven motorbike companies advertised their brands in Bangladeshi newspapers during August. TVS Motor Company Limited got highest print media coverage for its brands by consuming around 350 column-inches of different newspapers. Hero Motocorp Limited stayed just behind TVS by consuming almost 340 column-inches space on noted print media. Suzuki Motor Corporation followed Hero with almost 270 column-inches of advertisements while Bajaj Auto Limited became the fourth highest promoted motorbike company with more than 200 column-inches of advertisements. Honda Motor Company Limited, Yamaha Motor Company Limited and Runner Automobiles Limited became fifth, sixth and seventh top motorbike companies respectively. Bangladesh Pratidin, Prothom Alo and Bonik Barta were the most preferred national dailies for advertising motorbikes in the respective month.

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