In September, 49 noted newspapers published advertisements on more than 40 categories. Total 318,800 column-inches of advertisements were published in print media. Highest column-inches of ads were published on Banking Services. Banking Service became the most advertised category among 40 different types of products and services with more than 47,400 column-inches of advertisements. Construction Materials became the second highest promoted ad category with almost 6,950 column-inches ads. Housing & Real Estate consumed over 6,200 column-inches while securing the third position followed by Cosmetics & Toiletries and Electric & Electronics products. Top five product/service categories consumed more than 22.5pc of total ads in print media during the respective month.