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A significant number of news were published in different newspapers during February. 51 mainstream dailies published more than 700 reports that were related to the four telecom operators including Grameenphone, Robi, Banglalink, Airtel and Teletalk. Grameenphone became headlines of 60% news on telecommunication, as the operator was bargaining with the regulatory commission over the audit claim. Robi Axiata Limited was the second most highlighted telecom operator as the company appeared in 16% of news reports. Robi paid a significant portion of due taxes during the month. The state-owned Teletalk BangladeshRead More
During the month of December-19, around 1,270 advertisers chose print media to promote their products and services. More than 2,040 brands were advertised during the month. 51 noted daily newspapers published more than 409,000 column-inches of advertisements. Prothom Alo published the highest advertisement which was more than 7 % of the total volume of ads published in Print Media. Financial Express contributed 6 % to the print advertisement in December followed by Samakal (5.75 %), Ittefaq (5 %), and Jugantor (4.5 %). Top 10 national dailies consumed around 50 %Read More
During the month of October, more than 300,000 column-inches of advertisements were published in different newspapers. Bashundhara Group published almost 4,370 column-inches of ads in newspapers, which is highest among 1,200 companies. Bashundhara was followed by FSIBL, Walton Group, Unilever and Exim Bank. Bashundhara Group promoted total 14 products and services in Print Media in October. More than 1,500 brands were advertised in Print Media during the month. Among them, Walton Refrigerator consumed almost 1,700 column-inches of newspapers, which is highest among brands. Total 40 different types of products andRead More
During the month of September, 49 noted newspapers published 318,800 column-inches of advertisements. Out of this, more than 2,400 column-inches of advertisements were published on Automobiles. Total 14 automobile companies advertised their brands through Print Media. TVC Motor Company dominated in print media advertising among automobile companies, with 615 col-inches of advertisements. Suzuki Motor Corporation became the second top automobile advertiser by consuming more than 530 col-inches of different newspapers. Advertisements on Toyota Motor Corporation consumed more than 190 col-inches while securing third position followed by Runner Automobiles, Shandong TangjunRead More
During the month of March 2019, news under the banking category consumed significant share of total column-inches published in print media. During this month, 46 noted national newspapers published more than 46,900 column-inches of banking-related news. Total 65 banking and MFS-based organizations were highlighted in print media through news of different kinds. Top five organizations consumed more than 44 % share of total column-inches of news published in 46 national dailies. Bangladesh Bank, the central bank of Bangladesh became the top organization to have been highlighted most in national dailiesRead More
In January, 49 noted national newspapers published more than 4,19,200 column-inches advertisements of different kinds. Among more than 40 categories the advertisements of Banking Services were at the top with almost 44,600 column-inches of advertisements, which is almost 11% of the total print media advertising volume at the time. More than 1,960 brands of over 1,280 companies kept their presence on print media at the time. Unilever Bangladesh Limited is at the top, as the company published more than 4,300 column-inches of advertisements to promote 23 brands. Pran-RFL Group wasRead More
This report will focus on the advertisement monitoring report of mobile phone operators in regional newspapers during December 2016. Five operators of the country together circulated over 4.6 thousand column-inches of advertisements. The top advertiser Grameenphone spared almost 2.4 thousand column-inches, while the nearest advertiser Robi promoted over 1.4 thousand column-inches. The remaining two operators are Airtel and Teletalk; the figures of duration are more than 4 hundred column-inches and over 3 hundred column-inches successively. However, the top advertising day for mobile phone operators in regional newspaper was 24 DecemberRead More
There are almost 6 thousand column-inches of cosmetics and toiletries advertisements took place in magazines during December 2016. More than 40 brands honed their commercial over this one month period. The top advertising brand Meril Revive Lotion appeared with over 6 hundred column-inches of advertisements, while petroleum jelly brand Vaseline had spared over 5 hundred column-inches. In the meantime, Lalbag Chemical’s product Laxmi Bilash was promoted consuming over 3 hundred column-inches. However, the first day of December was the top advertising day for cosmetics and toiletries brands in magazine advertisementsRead More
Fashion and lifestyle is one of the highlighted advertising categories in magazine advertising. There are around 8 fashion and lifestyle brands that came up with their print media advertisements in magazines. All the brands together circulated over 4 hundred column-inches of advertisements. Brand shop Time Zone becomes the top advertising brand having published around 1 hundred column-inches of advertisements. Another brand Pearls Paradise appeared with around 80 column-inches. However, the top advertising day for fashion and lifestyle products was 2 December with more than 2 hundred column-inches. To finish up,Read More