Newspaper Category

During the month of March 2019, news under the banking category consumed significant share of total column-inches published in print media. During this month, 46 noted national newspapers published more than 46,900 column-inches of banking-related news. Total 65 banking and MFS-based organizations were highlighted in print media through news of different kinds. Top five organizations consumed more than 44 % share of total column-inches of news published in 46 national dailies. Bangladesh Bank, the central bank of Bangladesh became the top organization to have been highlighted most in national dailiesRead More

Posted On March 10, 2019By Sayed AhmedIn Newspaper

Review of Print Media Advertising, January 2019

In January, 49 noted national newspapers published more than 4,19,200 column-inches advertisements of different kinds. Among more than 40 categories the advertisements of Banking Services were at the top with almost 44,600 column-inches of advertisements, which is almost 11% of the total print media advertising volume at the time. More than 1,960 brands of over 1,280 companies kept their presence on print media at the time. Unilever Bangladesh Limited is at the top, as the company published more than 4,300 column-inches of advertisements to promote 23 brands. Pran-RFL Group wasRead More
This report will focus on the advertisement monitoring report of mobile phone operators in regional newspapers during December 2016. Five operators of the country together circulated over 4.6 thousand column-inches of advertisements. The top advertiser Grameenphone spared almost 2.4 thousand column-inches, while the nearest advertiser Robi promoted over 1.4 thousand column-inches. The remaining two operators are Airtel and Teletalk; the figures of duration are more than 4 hundred column-inches and over 3 hundred column-inches successively. However, the top advertising day for mobile phone operators in regional newspaper was 24 DecemberRead More
There are almost 6 thousand column-inches of cosmetics and toiletries advertisements took place in magazines during December 2016. More than 40 brands honed their commercial over this one month period. The top advertising brand Meril Revive Lotion appeared with over 6 hundred column-inches of advertisements, while petroleum jelly brand Vaseline had spared over 5 hundred column-inches. In the meantime, Lalbag Chemical’s product Laxmi Bilash was promoted consuming over 3 hundred column-inches. However, the first day of December was the top advertising day for cosmetics and toiletries brands in magazine advertisementsRead More
Fashion and lifestyle is one of the highlighted advertising categories in magazine advertising. There are around 8 fashion and lifestyle brands that came up with their print media advertisements in magazines. All the brands together circulated over 4 hundred column-inches of advertisements. Brand shop Time Zone becomes the top advertising brand having published around 1 hundred column-inches of advertisements. Another brand Pearls Paradise appeared with around 80 column-inches. However, the top advertising day for fashion and lifestyle products was 2 December with more than 2 hundred column-inches. To finish up,Read More
State Minister for Information and Communication Technology MP Zunaid Ahmed Palak said, in the coming 5 years, 20 Lac youths both male and male would have employment in Information Technology sector. The young generation will earn 5 billion dollar foreign money in IT sector within 2021. Bangladesh will be a middle- income country then. He told this information on stone laying function of Sheikh Kamal IT Training and incubation Centre in Natore yesterday. He also added Natore would play pivotal role as a hub of Information Technology in future withRead More