Radio Category

Posted On March 10, 2019By Sayed AhmedIn Radio

Summary of Radio Commercials, January 2019

More than 180 brands of over 80 companies promoted their products and services via radio in January. Almost 31,400 minutes of commercials were aired in 16 radio stations at the time. The top five companies in the figure above telecast more than 13,500 minutes of radio commercials combined, which is around 40% of the total RDC duration at the time. Pran-RFL Group surpassed all its competitors and secured the top position among companies by airing over 6,700 minutes of radio commercials while promoting 49 of its brands. Pran-RFL was followedRead More

Posted On November 10, 2018By adminIn Radio

A Review of Radio Commercials, July 2017

In July, more than 32,000 minutes of RDCs have been aired in 12 Radio Stations. More than 170 Brands of around 80 Companies endorsed their products and services on radio at the time. With more than 7,000 minutes of commercials, Pran-RFL Group remained at the top position that is 23% of the total RDCs. Similarly, 2nd position Unilever Bangladesh 21%, 3rd position Banglalink 7%, 4th position R.B. Group 6% and 5th Position Jamuna Group 6% of the total RDCs. Banglalink has managed to secure the top position among the brandsRead More
Petroleum jelly is the kind of product that appears to a greater extent in both TV and radio commercials. There are only four petroleum jelly brands which were aired through major radio stations of the country over the period 01-15 January 2017. All these four brands together consumed over 6 hundred minutes of commercial duration. Unilever brand Vaseline ranks top in the list with over 4 hundred minutes of duration. Another brand that promoted a significant figure of RDCs duration is Meril Petroleum Jelly with more than 1 hundred minutesRead More
Potato Chip is always one of the common advertising products in radio. For example, more than 8 hundred minutes of advertisements were played in radio during the first fifteen days of January 2017. Out of total duration, the top brand Cheese Puffs was promoted for over 6 hundred minutes. Another two major brands are Krackers Kings and Ifad Chips; the figures of duration are over 1 hundred minutes and around 10 minutes subsequently. However, the top advertising day for commercials on chips was 3 January with around 70 minutes ofRead More
Radio commercial witnessed more than 5 hundred minutes of commercial duration on biscuits. There are only four biscuit brands which were endorsed in radio during December 2016. The top biscuit brand Olympic First Choice Biscuit was promoted consuming almost 4 hundred minutes over a month’s period. In the meantime, another brand Ifad Biscuit was endorsed for almost 50 minutes. However, 9 pm was the top advertising hour for biscuit commercials in radio and the duration is almost 70 minutes. Moreover, Radio Amar as the top publisher radio station promoted aroundRead More