Radio Commercial Category

During the month of August, total 22,250 minutes of commercials were aired in radio channels. Almost 100 different products and services were promoted by more than 60 companies in radio during the month. Mobile Phone Operators remained at the top position in airing highest minutes of radio commercials or RDCs. Almost 2,250 minutes of commercials of different mobile phone operators were telecast on radio. Banglalink aired almost 1,130 minutes of RDCs which was highest among mobile phone operators. Grameenphone promoted its various offers and services for more than 750 minutesRead More
More than 220 brands of over 90 companies promoted their products and services via radio in June. More than 36,500 minutes of commercials were aired in 16 local radio stations at the time. The top five companies in the figure above telecast more than 15,300 minutes of radio commercials combined, which is around 42% of the total radio commercials or RDC duration at the time. Pran-RFL Group surpassed all its competitors and secured the top position among companies by airing over 8,200 minutes of radio commercials while promoting 67 ofRead More
Petroleum jelly is the kind of product that appears to a greater extent in both TV and radio commercials. There are only four petroleum jelly brands which were aired through major radio stations of the country over the period 01-15 January 2017. All these four brands together consumed over 6 hundred minutes of commercial duration. Unilever brand Vaseline ranks top in the list with over 4 hundred minutes of duration. Another brand that promoted a significant figure of RDCs duration is Meril Petroleum Jelly with more than 1 hundred minutesRead More
Potato Chip is always one of the common advertising products in radio. For example, more than 8 hundred minutes of advertisements were played in radio during the first fifteen days of January 2017. Out of total duration, the top brand Cheese Puffs was promoted for over 6 hundred minutes. Another two major brands are Krackers Kings and Ifad Chips; the figures of duration are over 1 hundred minutes and around 10 minutes subsequently. However, the top advertising day for commercials on chips was 3 January with around 70 minutes ofRead More
Radio commercial witnessed more than 5 hundred minutes of commercial duration on biscuits. There are only four biscuit brands which were endorsed in radio during December 2016. The top biscuit brand Olympic First Choice Biscuit was promoted consuming almost 4 hundred minutes over a month’s period. In the meantime, another brand Ifad Biscuit was endorsed for almost 50 minutes. However, 9 pm was the top advertising hour for biscuit commercials in radio and the duration is almost 70 minutes. Moreover, Radio Amar as the top publisher radio station promoted aroundRead More