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Radio Commercial Category

During December 2019, 18 radio stations broadcast more than 36,400 minutes of Radio Commercials or RDCs. Among 32 different types of products, Cosmetics & Toiletries products were advertised for the highest minutes in Radio Media with almost 7,780 minutes of RDCs. Cosmetics & Toiletries products contributed more than 21% of the total RDC duration. A total of 32 brands were promoted in Radio media in the ‘Cosmetics & Toiletries’ category.  Vaseline Lotion surpassed all ‘Cosmetics & Toiletries’ brands with more than 2,320 minutes of RDCs. Vaseline Petroleum Jelly aired second-highestRead More
Radio Commercials saw 11pc growth in the month of December 2019 compared to the previous month. A total of 18 radio stations broadcast more than 36,400 minutes of RDCs, which was 32,740 minutes in November. Daily broadcast of RDCs increased by 120 minutes in December. Total 80 companies aired Radio Commercials while advertising 200 brands. In November, the number of companies and brands were 70 and 180 respectively. Pran-RFL maintained the highest duration of RDCs in December like the previous month with more than 3,900 minutes RDCs. In December, theRead More
In November 2019, more than 70 companies run commercials in Radio Media. 16 Radio Stations aired almost 32,740 minutes of Radio Commercials or RDCs while promoting more than 175 brands were advertised during the month of November. Pran-RFL Group aired almost 4,470 minutes of RDCs, which was highest among RDC duration of individual advertisers. Unilever remained Pran’s nearest competitor in RDC duration with around 3,620 minutes of RDCs, followed by Akij Food & Beverage Ltd, Berger Paints and Walton Group. ABC Radio broadcast highest RDCs followed by Radio Today, DhakaRead More
Total 54 companies run advertisements of their products and services through Radio media during the month of October. Almost 140 brands were promoted in different radio stations. Almost 20,400 minutes of commercials were aired on radio media. Pran-RFL stayed ahead of all advertisers with almost 4,380 minutes of Radio commercials, which is around 21 % of total duration of ads in Radio during the respective month. Radio Today broadcast highest minutes of Radio commercials or RDCs followed by ABC Radio, Jago FM, Radio Aamar and Dhaka FM. At the sameRead More
In September, around 70 companies chose Radio media to advertise their products and services. More than 150 brands were promoted in different radio stations throughout the month. More than 22,350 minutes of Radio commercials or RDCs were aired in the respective month. Pran-RFL Group stayed ahead of all companies by airing highest minutes of RDCs, which is more than 4,500 minutes. Akij Food & Beverage became the 2nd highest promoted company in Radio with more than 1,760 minutes RDCs. Nagad followed Akij Food with more than 1,460 minutes of RDCsRead More
During the month of August, total 22,250 minutes of commercials were aired in radio channels. Almost 100 different products and services were promoted by more than 60 companies in radio during the month. Mobile Phone Operators remained at the top position in airing highest minutes of radio commercials or RDCs. Almost 2,250 minutes of commercials of different mobile phone operators were telecast on radio. Banglalink aired almost 1,130 minutes of RDCs which was highest among mobile phone operators. Grameenphone promoted its various offers and services for more than 750 minutesRead More
More than 220 brands of over 90 companies promoted their products and services via radio in June. More than 36,500 minutes of commercials were aired in 16 local radio stations at the time. The top five companies in the figure above telecast more than 15,300 minutes of radio commercials combined, which is around 42% of the total radio commercials or RDC duration at the time. Pran-RFL Group surpassed all its competitors and secured the top position among companies by airing over 8,200 minutes of radio commercials while promoting 67 ofRead More
Petroleum jelly is the kind of product that appears to a greater extent in both TV and radio commercials. There are only four petroleum jelly brands which were aired through major radio stations of the country over the period 01-15 January 2017. All these four brands together consumed over 6 hundred minutes of commercial duration. Unilever brand Vaseline ranks top in the list with over 4 hundred minutes of duration. Another brand that promoted a significant figure of RDCs duration is Meril Petroleum Jelly with more than 1 hundred minutesRead More
Potato Chip is always one of the common advertising products in radio. For example, more than 8 hundred minutes of advertisements were played in radio during the first fifteen days of January 2017. Out of total duration, the top brand Cheese Puffs was promoted for over 6 hundred minutes. Another two major brands are Krackers Kings and Ifad Chips; the figures of duration are over 1 hundred minutes and around 10 minutes subsequently. However, the top advertising day for commercials on chips was 3 January with around 70 minutes ofRead More
Radio commercial witnessed more than 5 hundred minutes of commercial duration on biscuits. There are only four biscuit brands which were endorsed in radio during December 2016. The top biscuit brand Olympic First Choice Biscuit was promoted consuming almost 4 hundred minutes over a month’s period. In the meantime, another brand Ifad Biscuit was endorsed for almost 50 minutes. However, 9 pm was the top advertising hour for biscuit commercials in radio and the duration is almost 70 minutes. Moreover, Radio Amar as the top publisher radio station promoted aroundRead More