Television Category

During the month of August, total 17 mobile handset manufacturing companies came into news on noted national newspapers. Total 10,454 column-inches of news on mobile handsets were published in the month while Huawei remained at the top being highlighted most in print news with more than 3,130 column-inches of news of its kind. Samsung became the second top highlighted handset company in local news by consuming more than 2,300 column-inches of news. Apple, Xiaomi and Oppo were third, fourth and fifth top handset company by consuming around 1,000 column-inches, 500Read More
Bath Soap brands kept significant presence on screen during August through TV commercials. Around 231,300 minutes of TVCs were aired on local tv channels in August. Total 15 bath soap brands were endorsed on TV with more than 15,950 minutes of commercials, which is around 7pc of the total TVC duration. Lux Soap became the most advertised soap on TV with more than 7,600 minutes TVCs leaving behind Dettol, Lifebuoy, Meril, Sandalina and five more soap brands. Dettol was the second highest promoted soap brand with almost 2,950 minutes TVCs.Read More
During the month of August, total 22,250 minutes of commercials were aired in radio channels. Almost 100 different products and services were promoted by more than 60 companies in radio during the month. Mobile Phone Operators remained at the top position in airing highest minutes of radio commercials or RDCs. Almost 2,250 minutes of commercials of different mobile phone operators were telecast on radio. Banglalink aired almost 1,130 minutes of RDCs which was highest among mobile phone operators. Grameenphone promoted its various offers and services for more than 750 minutesRead More
Bangladeshi newspapers published significant number of news on telecom operators during the month of August. Five mobile phone operators including Grameenphone, Banglalink, Robi Axiata Ltd, Airtel Bangladesh and state-run Teletalk became headlines in local nationals. More than 9,550 column-inches of news, related to telecom operators, were published in August. Grameenphone was the most highlighted telecom operator in print media. Almost 3900 column-inches of news, related to Grameenphone, were published during the month. Robi Axiata became the second most highlighted telecom operator in print news by consuming almost 3,000 column-inches ofRead More
Total seven motorbike companies advertised their brands in Bangladeshi newspapers during August. TVS Motor Company Limited got highest print media coverage for its brands by consuming around 350 column-inches of different newspapers. Hero Motocorp Limited stayed just behind TVS by consuming almost 340 column-inches space on noted print media. Suzuki Motor Corporation followed Hero with almost 270 column-inches of advertisements while Bajaj Auto Limited became the fourth highest promoted motorbike company with more than 200 column-inches of advertisements. Honda Motor Company Limited, Yamaha Motor Company Limited and Runner Automobiles LimitedRead More
Commercials on Consumer Products consumed a significant share of total TVC duration the month of August, 2019. More than 231,300 minutes of TVCs were aired during the month. Consumer products were advertised for almost 16,700 minutes which is more than 7pc of the total TVC duration. Total 17 companies endorsed their consumer products in August. Unilever Bangladesh Limited stayed at the top in TVC duration with more than 7,050 minutes of TVCs. Unilever maintained top place while promoting 19 brands. Reckitt Benkiser Bangladesh Limited ranked second with more than 4,900Read More

Posted On September 2, 2019By GaziIn TV Commercial

Islami Bank Airs Highest TVCs in August

During August 2019, corporate banks maintained a significant appearance on local TV channels while promoting various banking services. Total 10 banks kept presence on TV in the respective month. Islami Bank Bangladesh Limited stepped ahead of all banks in airing highest minutes of TVCs with an ad-spent of more than 1,100 minutes. Dutch-Bangla Bank stayed behind Islami Bank by airing more than 900 minutes of TVCs. IFIC became the third most promoted bank on TV with almost 700 minutes tv commercials followed by Premier Bank, First Security Islami Bank andRead More
Almost 220,700 minutes of TVCs were shown on TV during the month of July, 2019. During this period, more than 650 brands of 350 different companies were advertised. Unilever’s products were highest promoted products on TV in the respective month. Unilever alone consumed more than 41,350 minutes of TV commercials followed by GSK, Pran-RFL, Walton and Marico. Among brands, Horlicks became most advertised brand followed by Fair & Lovely, Walton Refrigerator, Lux Soap and Sunsilk Shampoo. Among products, Cosmetics & Toiletries products were at the top in terms of durationRead More
A large number of people purchase refrigerators and deep fridges ahead of the festival to preserve the meat of sacrificial animals. Refrigerator sales have soared across the country, ahead of Eid-ul-Adha, due to growing demands among consumers. At the same time, refrigerator brands have maintained significance appearance on both TV and Radio media while being promoted. Alongside TVCs, radio commercials or RDCs have become popular in brand or product promotion. During July, seven refrigerator brands were promoted through radio commercials by airing almost 3,400 minutes of RDCs. Walton Refrigerator surpassedRead More
Top advertisers have not kept their advertising experience limited in traditional advertisements. L-shaped advertisements have become popular among companies and advertising agencies in the country. During July, almost 180 different types of L-shapes were shown on TV. Total 69 companies promoted 117 brands through L-shaped advertising. The total duration of L-shapes in June was recorded more than 5,300 minutes. Top five brands appeared on screen for almost 50pc of the total duration. Walton Refrigerator’s becomes the top brand by appearing on screen for more than 1,500 minutes in L-shape. WaltonRead More