TV Commercial Category

Different air conditioner brands kept their presence on television during April as the summer heat continues to drive up. Total 10 air conditioner brands were advertised on 31 channels for more than 3,230 minutes during the month of April. Top five brands consumed almost 95 % share of the total ad-spent of the respective brand category with more than 3,070 minutes of television commercials. Walton-AC dominated the air conditioner brand in the month. Walton-AC was aired 2,040 times to dominate the brand with almost 1,050 minutes of TVCs. While securingRead More
Like previous months, top brands of different companies continued to compete with each other in promoting their different products via 31 television channels in April. Almost 253,500 minutes of television commercials were aired during the month. Bath Soap brands consumed a significant share of TVC duration as summer heat continues to drive up. In the month of April, 13 Bath Soap brands telecast almost 20,200 minutes of TVCs to endorse their products on television. The top five Bath Soap brands consumed more than 95 % of the total TVC duration.Read More
Total 230 types of products kept their presence on screen during the month of April, by airing television commercials in 31 channels. Almost 253,500 minutes of tv commercials or TVCs were aired throughout the month. Mobile Phone Operators led April’s TVC scenario followed by Bath Soap, Hair Oil, Milk Nutritious and Toothpaste products. Mobile Phone Operators surpassed other products by airing more than 21,450 minutes of TVCs while Grameenphone became the top operator in terms of TVC duration. Bath Soap secured the second place by airing almost 20,200 minutes ofRead More
In the month of March 2019, almost 2,59,400 minutes of tv commercials of different kinds were aired on 31 television channels. Among 40 different kinds of product categories, Consumer products consumed almost 7.5 % of the total ad-spend with TVC duration of almost 19,400 minutes. Total 36 consumer products kept their presence on tv during March. Film-Movie became the most popular segment for airing TVC of consumer products. More than 30 % (in terms of minutes) TVCs of consumer products were aired during Movie breaks. News became the second-most preferredRead More
Total eight cement brands kept their presence on screen during March 2019. Cement brands were aired almost 7,250 times on tv channels with total duration of more than 1,900 minutes. Supercrete becomes the top cement brand in terms of TVC duration maintaining a large distance with other cement brands. Supercrete Cement appeared 4,539 times on tv with TVC duration of about 1,140 minutes. Mir Cement secured the second position by appearing 1,050 times on screen with a TVC duration of 175 minutes. Metrocem became the third top promoted cement brandRead More
In February 2019, Cosmetics & Toiletries still remains at the top among 40 categories with over 66,300 minutes of television commercials of its kind, which is almost 30 % of the total TVC duration at the time. Beverages secured the second position with a TVC duration of almost 27,700 minutes. Beverage products were followed by consumer products. Consumer product category was ranked third while keeping presence on screen for more than 25,700 minutes. Telecommunication became the fourth top category with a TVC duration of almost 21,900 minutes while the ReadyRead More
Like previous months, top brands of giant companies continued to compete with each other in promoting their different products via 31 local television channels in February. On average, around 8,000 minutes of commercials were telecast on each day in the month of February 2019. The hour between 8 pm and 9 pm was the most preferred choice for the advertisers for airing TVCs during this period. More than 15,080 minutes of television commercials were telecast in between 8 pm and 9 pm over the month. The hour between 3 pmRead More

Posted On April 4, 2019By Sayed AhmedIn TV Commercial

Top ten brands promoted on TV during February

In February, 722 brands of 346 companies kept their presence on screen by airing TVCs or television commercials. 31 television channels aired almost 2,23,300 minutes of commercials during this period. Horlicks appeared almost 40,280 times on screen and like the previous month, it surpassed all other brands with a TVC duration of more than 13,430 minutes. Horlicks was followed by Fair & Lovely Cream, Grameenphone, Lever Ayush, Airtel, Banglalink, Dettol Soap, Lux Soap, Robi, and Closeup. The top ten brands of the month portrayed in the figure consumed more thanRead More
Among 346 companies, Unilever Bangladesh Limited aired more than 51,400 minutes of television commercials and surpassed all its competitors in the month of February, 2019 like this large conglomerate did in previous months. Unilever Bangladesh Limited was followed by Pran-RFL Group, GlaxoSmithKline Bangladesh Limited, Reckitt Benkiser Bangladesh Limited, and Marico Bangladesh Limited. Top five companies consumed more than 50 % of the total duration. Pran RFL Group secured the second position with duration of more than 22,100 minutes. GlaxoSmithKline Bangladesh Limited was ranked third while keeping presence on screen viaRead More
Humid summer brings sweat and dirt. Keeping this into mind, detergent powder brands of different companies continued to keep their presence in the market to keep cloths clean and shiny during summer. Total 11 detergent brands were promoted on 31 local television channels during the month of February with TVC duration of almost 9400 minutes. Among the brands, top five consumed more than 93 % of the total adspend. Rin Power White secured the top position in terms of minutes spent for the promotion of the brand. Rin Power WhiteRead More