Consumer Products Contribute 7pc of Total TVC Duration in August, 2019

Commercials on Consumer Products consumed a significant share of total TVC duration the month of August, 2019. More than 231,300 minutes of TVCs were aired during the month. Consumer products were advertised for almost 16,700 minutes which is more than 7pc of the total TVC duration. Total 17 companies endorsed their consumer products in August. Unilever Bangladesh Limited stayed at the top in TVC duration with more than 7,050 minutes of TVCs. Unilever maintained top place while promoting 19 brands. Reckitt Benkiser Bangladesh Limited ranked second with more than 4,900 minutes of TV commercials while promoting eight of its brands. Kohinoor Chemical Company Limited became the third top company to promote its brands. Kohinoor aired almost 1,200 minutes of TVCs. ACI Limited and Quazi Enterprises Limited followed Kohinoor. Harpic Toilet Cleaner was the most advertised brand of August.

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