In the last six months, starting from April to September 2019, June saw highest number of advertisers and brands due to Ramadan that took place in May and June. In June, almost 500 companies promoted more than 900 brands with a TVC duration of 178,700 minutes. In September, the number of advertisers declined by almost 12pc compared to the number of advertisers during April. In September, 310 companies/advertisers chose TV to promote 570 brands. Advertisers appeared more during festivals. The traditional advertising seems to be on downward trend since advertisers are gradually leaning toward online advertising.