Radio commercial witnessed more than 5 hundred minutes of commercial duration on biscuits. There are only four biscuit brands which were endorsed in radio during December 2016. The top biscuit brand Olympic First Choice Biscuit was promoted consuming almost 4 hundred minutes over a month’s period. In the meantime, another brand Ifad Biscuit was endorsed for almost 50 minutes. However, 9 pm was the top advertising hour for biscuit commercials in radio and the duration is almost 70 minutes. Moreover, Radio Amar as the top publisher radio station promoted around 150 minutes of duration.