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Scenario of TVC and RDC Aired in February 2020

A significant number of advertisers or companies promoted their products and services on both TV and Radio media. However, TV media maintained a huge lead over the Radio media in terms of the number of advertisers, brands and also duration of commercials aired on screen.
More than 30 local TV Channels aired more than 224,000 minutes of TVCs in February while promoting almost 370 companies. On the other hand, 18 top Radio stations broadcast around 19,200 minutes of commercials while promoting some 65 companies. Around 700 brands were advertised on TV in February. At the same time, more than 150 brands were advertised in Radio media.
Highest duration of TVCs was recorded in between 8:00pm-8:59pm on average during the respective month. Unlike, the TV media, highest duration of RDC were recorded in between 9:00am-9:59am in the morning. TV advertisers mostly preferred TVCs with 20-second duration while Radio advertisers preferred commercials with 30-second.

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