Summary of Print Media Advertisement in June 2019

In June, more than 304,000 column-inches of advertisements of different kinds were published on noted 49 national newspapers. Prothom Alo published highest column-inches of advertisements during the month. Almost 1,000 companies chose print media to promote their brands. Advertisements on banking services consumed the largest share of total column-inches advertisements published in print media in June. Banking services consumed more than 40,600 column-inches of advertisements of its kind. Electric & Electronics products became second most highlighted category with more than 16,450 column-inches of advertisements. ‘Cosmetics & Toiletries’ became the third top advertisement category in print media by consuming 8,230 column-inches of different newspapers. Advertisements on Construction Materials consumed more than 6,650 column-inches while Housing & Real Estate advertisements consumed 5,160 column-inches. Walton, Marcel, DBBL, Rangs and Exim Bank were the top advertisers in Print Media during the month of June. Front page was the most preferred choice for advertisers.

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