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TVC on MFS/DFS Increased by 20% in April During COVID-19 Pandemic

TV Commercials on Mobile Financial Services and Digital Financial Services increased significantly in April. Amid the COVID-19 pandemic, people are opening mobile banking accounts for transactions and receiving salary and wages. As a result, TVCs on MFS and DFS brands increased by more than 20 % in the month of April. bKash aired highest ads which was 18,200 minutes followed by Rocket, Nagad, Go SMART, NexusPay, Cellfin, mCash, Islamic Wallet and Go App. Total 26,000 minutes TVCs were aired during the month on MFS/DFS brands. bKash alone contributed around 70% to the total TVC duration on MFS and DFS.

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