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TVC on Motorcycle Brands: ‘Hero’ Top Advertiser of 2019

In 2019, motorcycle brands maintained a significant presence on TV with more than 15,920 minutes of TV Commercials or TVCs. A total of eight brands were advertised on 31 local TV channels from January to December last year.
Hero Motorcycle dominated TV media by airing more than 5,100 minutes of TVCs. Hero motorcycle was advertised for more than 15,800 times on TV channels, which was the highest as well. Pulser was the second most-highlighted motorcycle brand in TV with almost 4,600 minutes of TVCs. Pulser bike was promoted on TV for around 11,300 times on TV. TVS Motorcycle was the third most-advertised bike brand on TV during 2019 by airing TVCs for more than 13,600 times. Honda Motorcycle aired about 2,380 minutes TVCs which was the fourth-highest TVC duration among motorcycle brands. Runner secured fifth place in TV advertising with more than 720 minutes of TV Commercials followed by Suzuki, and Yamaha.

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