Bath Soap brands maintained a significant presence on TV during March with more than 19,500 minutes of TVCs. Total TVC duration was recorded around 243,000 minutes in March. Bath Soap brands consumed more than 8 % to the total TVC duration or ad-spent. Total 15 bath soap brands were advertised on 31 local TV channels during the month. Lifebuoy Soap was the month’s top bath soap as this Unilever brand was promoted on different TV channels for around 6,350-minutes, followed by Lux Soap, Dettol Soap, Fair & Lovely Glowing, Sandalina Soap and 10 more bath soaps. Among top five bath soaps, four were Unilever’s brands. Lifebuoy Soap contributed more than 32 % to the total TVCs on bath soaps. Lux Soap was advertised on TV for almost 5,000 minutes which was the second highest. Dettol, Fair & Lovely and Sandalina soaps aired around 4,370-minute, 1,420-minute and 900-minute TVCs respectively.